Founding clients · 3 of 5 spots open

I automate the work your team does by hand. It stays working.

Most AI automation breaks after the demo. Mine runs in production every day. I've built and run these systems across 23+ markets for 10 years. I'm not a developer. I solve problems and build things that hold up.


Why Most AI Automation Fails

Most AI projects never deliver expected value. Here's why.

It works in the demo

At 90% accuracy per step, a 20-step workflow succeeds 12% of the time. Most consultants never get past the proof of concept. Six months later, the project gets quietly shelved.

It creates more work

Teams spend more time fixing broken automations than doing the work by hand. About a third of automation budgets go to maintenance nobody planned for.

The consultant disappears

They build something only they can maintain. When it breaks (and it will), you're stuck with an expensive system nobody on your team can fix.

I build differently. Every system I deliver runs in production with your real data, tested against your actual edge cases. I stick around to make sure it stays that way.

How It Works
1

Strategy Call Free · 30 min

We figure out where your team burns the most time on repetitive work. I tell you what to automate first and what it's worth. You walk away with a plan, no strings attached.

2

Build Sprint 2-3 weeks

I audit your operations, design the system, build it, and test it with your real data. You see it running in production before you pay the final invoice.

3

Handoff & Support Ongoing

Your team gets trained. Everything is documented. The system runs daily. I stay on for 30 days of break-fix coverage, longer if you want a retainer.

What You Get
Systems that run without babysitting

Production-tested, monitored, and built to handle the edge cases that break every other automation. Not the "set it and forget it" that secretly means "set it and constantly fix it."

Content on autopilot

Brief to published without anyone touching it. Across markets, languages, and channels. I've run pipelines that produce content across 23+ countries every day.

Manual work gone

The spreadsheet jockeying, the copy-pasting, the "we've always done it this way." Replaced with workflows that finish in minutes instead of days.

No vendor lock-in

Standard tools. Full documentation. Your team trained to run it. Another engineer could take over tomorrow. You never depend on me.

Proof

Financer.com

As COO, I built the entire AI automation infrastructure for a 23-market financial comparison platform. Content generation, editing, translation, publishing: all automated. Dedicated servers running AI for bulk operations. Work that used to take weeks now runs every day on its own.

23+
International markets
~10yr
Operations experience
1.5M
Peak monthly visitors

SwipeStats.io

Built a dating app data platform where users upload their Tinder or Hinge data and get analytics on their swiping behavior. Grew to 25k+ monthly visitors through SEO and content alone. No ads. No paid acquisition.

25k+
Monthly visitors
SEO
Primary growth channel
100%
Organic growth

Source Butler

Founded and ran a link building agency. Hired and trained the full team, built every system from zero, served clients featured in Forbes and NYT. Built operations that scale, then automated them.

Agency
Founded & operated
Full
Team built & trained
Forbes
Client features
About
Paw Vej

I'm Paw. Danish, based in Budapest. I've spent 10 years in tech operations. Started as a country manager at 20, grew into COO managing teams of 50+ across 23 markets. I've built every system I sell: content pipelines, multilingual publishing, AI infrastructure.

I don't explain how AI works on a whiteboard. I take your problem and come back with a working system.

Ways to Work Together
Operations X-Ray
$2,000

I map your operations and deliver a prioritized automation roadmap: what to automate, in what order, and the expected return. The roadmap is yours to keep.

Best for: Teams exploring automation Timeline: 1 week Credits toward the Build Sprint
Ongoing Retainer
$2,500/month

I work as your dedicated AI operations person. Daily monitoring, unlimited break-fix, monthly optimization, and one new automation build per quarter.

Best for: Companies going all-in on AI ops Timeline: Monthly engagement

If your team spends 20 hours a week on manual processes at $30/hr, that's $31,200 a year. The sprint pays for itself in under 2 months.

The Production Promise

If it doesn't work in production, you don't pay.

The system runs with your real data, handling your real edge cases, for 30 straight days. If it doesn't hold up, I rebuild it at no cost. If I can't make it work, full refund.

Not a demo guarantee. A production guarantee.

Tools & Skills
Claude Claude Code N8N OpenAI / ChatGPT Codex Apify Hetzner WordPress Sanity CMS Notion Google Analytics Search Console Ahrefs Vercel GitHub Zapier Make.com Slack Google Sheets Loom Claude Claude Code N8N OpenAI / ChatGPT Codex Apify Hetzner WordPress Sanity CMS Notion Google Analytics Search Console Ahrefs Vercel GitHub Zapier Make.com Slack Google Sheets Loom
SEO Strategy Prompt Engineering API Integrations Data Pipelines Content Strategy Team Management Server Administration Web Scraping Workflow Design Process Automation Multilingual Ops Technical Writing Operations Training & SOPs Cost Optimization SEO Strategy Prompt Engineering API Integrations Data Pipelines Content Strategy Team Management Server Administration Web Scraping Workflow Design Process Automation Multilingual Ops Technical Writing Operations Training & SOPs Cost Optimization

Book a strategy call.

30 minutes. Free. You walk away knowing what to automate first and what it's worth.

Book a Call
Based in Budapest · Fully remote · EU & US time zones
Taking on 2-3 projects at a time · Founding pricing for first 5 clients